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October 5, 2012

NephLink: The Collaborative Advantage of Social Media

It seems that everywhere one looks in the healthcare media these days, there are stories about the competitive advantages of physicians using social media. For example, American Medical News recently published a very informative article entitled “Four Ways Social Media Can Improve Your Medical Practice,” which illustrates the ways in which physicians using social media as a listening tool can discover needed services, improve customer service, gather feedback on medications and compare and improve quality.

I don’t disagree that social media offers physicians a valuable listening tool that may well provide some competitive advantage. But I’m much more interested in the collaborative advantage social media offers as a community-building tool. Read more…

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